Saffron has a history more than 3,000 years old; and it has been perpetuated by different civilizations, in diverse continents and in several cultures. Characterized by its bitter taste and aroma, it is cultivated, harvested and handled in an artisanal manner. A process that is very laborious and delicate. It is one of the most appreciated and valued spice of gastronomic culture -- essential for an authentic paella!